“We’ve got it going ON” Campaign Spotlights Ontario’s Vibrant Cultural Industry
Campaign Highlights Success and Opportunities in $12.2-billion Creative Media Sector
The Ontario Media Development Corporation (OMDC) today launched a major international TV, print and online campaign www.omdc.ON.ca to showcase Ontario’s thriving cultural media sector. The campaign encourages consumers and investors to “be part of it” by buying Ontario’s award-winning cultural media products and investing in the province’s dynamic companies.
The six-week television campaign, showcasing more than 80 Ontario companies and world-renowned cultural exports, features a soundtrack by indie band Metric, which won the 2010 Juno Award for Best Alternative Album. The campaign was created by Toronto ad agency Brandworks International Inc. and will be supported by print and online ads in a variety of Canadian, U.S. and U.K. publications, along with an interactive website.
Ontario’s entire creative cluster includes: book and magazine publishing, film and television, interactive digital media, music, performing arts, radio, advertising, architecture and design. Together, they contribute more than $ 12.2 billion to the provincial GDP and employ more than 300,000 people.
“Ontario is now a global hub for cultural content creation and distribution, and our creative industries are growing faster than the rest of the economy. That’s why we’re ramping up marketing to investors and consumers alike – and telling them that ‘We’ve got it going ON’ in Ontario.”
— Karen Thorne-Stone, President & CEO, Ontario Media Development Corporation
“Ontario’s music scene is rocking, and our artists are taking centre stage when it comes to worldwide recognition. This province is a leader in both musical talent and accomplishment.”
— Jeffrey Remedios, co-founder of Toronto indie record label Arts & Crafts, whose Juno Award-winning roster includes the acclaimed alternative band Broken Social Scene.
“Ontario is on the cutting edge of both TV and interactive digital production. It supports and nurtures creative talent–and clearly understands the economic value of doing so.”
— Mark Bishop, co-founder of Gemini Award-winning TV and new media producer marblemedia, whose projects include Spatalot, Skatoony, Taste Buds and This is Daniel Cook.
“Ontario has really got things rolling for filmmakers to shine. Our movie business is thriving and producing work that is capturing international attention and wide critical acclaim – we are doing work at the top of our game.”
— Jennifer Jonas, President at New Real Films, an independent film company producer of I’m Yours starring Rossif Sutherland & Karine Vanasse (in post production) and Trigger, named TIFF Top Ten and Best Film Toronto and Vancouver Critics Associations, and up for 4 Genie Awards.
- Ontario’s creative industries form the third-largest cluster in North America after California and New York
- Ontario’s cultural sector contributes $12.2 billion to the GDP and employs more than 300,000 people
- Ontario’s cultural industry is now bigger than the energy sector, and bigger than the forest and mining industries combined.
BE PART OF IT
For investors and creators, businesses and consumers, the Ontario Media Development Corporation’s investment funds and programs help bring a wealth of opportunity to Ontario. Be part of it and visit OMDC.on.ca to learn more.
Manager, Communications - OMDC
416-642-6619, Cell: 647-286-3979