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Film Fund: Marketing and Distribution Initiative


Goon: Last of the Enforcers


Below Her Mouth






Mean Dreams


The Girl King

The Marketing and Distribution Initiative (MDI) is intended to assist producers of OMDC Film Fund supported projects to make a meaningful contribution to the domestic marketing and distribution of their projects leading up to and during their release.  Available during fiscal 2017-18, this time-limited initiative is intended to support strategies and tactics that are an extension of traditional marketing and distribution activities. The MDI encourages innovative strategies that can work independently, or in conjunction with pre-existing distribution agreements and strategies. 


Continuous, closes January 31, 2018

Funding Available:

Successful applicants are eligible to receive up to $25,000, capped at 75% of the total costs for all activities.

Note: Full eligibility requirements and details can be found in the Marketing & Distribution Guidelines located here. Please read the guidelines completely before submitting your Application Form. OMDC reserves the right to revise Guidelines.

Application Process

All Application Forms must be submitted via email to Kelly Payne, the Program Consultant at kpayne@omdc.on.ca.

Eligible Applicants, Activities and Costs

Applicants must be recent, successful recipients of the OMDC Film Fund through the Production stream. In addition, eligible projects must be completed or close to completion and preparing for domestic theatrical release.  Please note that projects that have been officially released are not eligible for this initiative.

Eligible activities are those that complement and leverage the functions of a distributor to build additional awareness of the title and enhance its value in domestic sales channels including theatrical, broadcast, digital and non-theatrical.  These activities should be outlined in a Marketing and Distribution Plan that outlines the overall strategy for the film and the respective roles of the Distributor (if there is one) and the Producer.

Eligible costs are those costs incurred by the Producer that are integral to the Marketing and Distribution Plan for the domestic release.  These can be internal costs allocated to staff time and expenses directly in support of marketing activities, direct costs of goods and services, or costs  related to hiring a third party contractor. All expenditures must be within the defined period as indicated in the Eligibility Requirements section of the Guidelines.

For more information, please contact:

Kelly Payne

Program Consultant, Industry Initiatives

Phone: 416-642-6521


To receive notifications of upcoming deadlines and program updates, please email programs@omdc.on.ca with your complete contact information, including your full name, company name and telephone number, as well as the name of the program that you are interested in.