Publicity & Marketing Handbook
by Gabrielle Free and Claudine Domingue
A concise guide to marketing and publicity for the emerging independent producer, this manual addresses the three fundamental questions in promoting and selling your film: "Who is the audience? How will I reach them? How much time and money should I allocate to it?" Written with first-time producers in mind, the handbook outlines effective, low cost strategies; describes and provides samples of essential promotion materials; includes quotes and tips from key industry players; and concludes with a producer's publicity and marketing checklist to get you through pre-production, production and post-production. Publicity & Marketing: A Producer's Handbook was jointly financed by OMDC and Telefilm Canada.
This handbook can be downloaded for free from OMDC's website. To download the Canadian Production Finance Handbook, please click on the link below.
Publicity and Marketing: A producers Handbook - Chapters I to V (1.2MB)
Handbook Disclaimer: These handbooks are sponsored by the Ontario Media Development Corporation and Telefilm Canada (the "Sponsors") in furtherance of the respective Sponsors' professional development mandate. However, the views presented are the author's alone and do not necessarily reflect the policies of the Sponsors, which are subject to change from time to time. Producers are advised to consult the published policies and guidelines of the Sponsors, and seek the advice of legal counsel, before embarking on any production. The Sponsors have no liability for anything set forth in these handbooks, nor does their sponsorship imply the suitability of any document or agreement for any particular transaction.
